After a spot of upheaval, I needed to make some budget cuts.

I was spending too much on skincare, so I decided to make my own.

I didn't want a different product for each part of my face or body. Days creams, night creams, eye creams, nose creams (is that a thing?) - I just wanted ONE fabulously moist product to do it all, with natural ingredients and no preservatives.

I figure that I can't be the only one wanting serious moisture in a single product, so I might as well upgrade this little personal mission into a full side hustle.

This was my brief:

Safe, premium quality INGREDIENTS, with an emphasis on the most beautiful NZ-grown organic beef tallow and beeswax

Non-irritating and PRESERVATIVE-FREE: designed to make love, not war, with your skin

SUPER NOURISHING, because there is no such thing as too moist, right?

An EVERYTHING Moisturiser for everyone to use anywhere their skin needs a moist hit

I slathered my family and friends with many batches of moisturiser until the formula was perfect. Then I patted myself on the back for working both a mangled portmanteau and a pun into the name.

I asked AI to turn me into a cartoon character for the website. It made me way too young and hot, so I told it to tone things back a bit. It turned me into a hideous crone. So I gave up and ran with the super hot version. The AI stuff is fake, but the moisture is real!